Story in: November-2023

Story: The world-conquering story of a biscuit from Bangladesh

The world-conquering story of a biscuit from Bangladesh

Before knowing the name of the biscuit, let's know some facts. The biscuit was first exported to Nepal in 2016. The next market was Assam, India. No, not much response. After that, the experiment started. The thickness of the biscuit is reduced and thinned. Crispy is made by mixing various ingredients with flour and potatoes. The next story is just about winning one country after another. The number of countries is increasing year by year, Nepal and India. This biscuit has been exported to 53 countries of the world by one country, and two countries at the end of the last financial year. Along with that, the export income has also increased. For example, the export income in the first shipment was only 12 thousand dollars. At the end of the last financial year, it reached 2 million dollars. The sweet, salty, spicy thin biscuit is called the 'Pran Patata Spicy Biscuit'. Exporter PRAN – RFL Group. These biscuits are manufactured at Ghorashale Pran Industrial Park in Narsingdi. The group's previous top export biscuit was Pran Fruit Fun. Patata overtook the fruit fun within the first year of exportation. Not only fruit fun, but the highest export income from biscuits exported from Bangladesh comes from Patata. Before knowing the number of people in this country, let's know the total number of countries in the world. The number of United Nations member states in the world is 193. If the two countries under observation are considered, this number stands at 195. However, there are many regions in the world that are not on the UN list. Patata Biscuits have reached the people of 53 countries on five continents. Somewhere less, somewhere more. More than 3 billion people live in these countries. However, Patata is the most exported to India. In the last fiscal year 2022-23, out of the total export of 228 crore rupees or 2 crore 28 million dollars of Patata Biscuits, 89 crore rupees or 89 million dollars were exported to India. Next on the list are countries like Saudi Arabia, Senegal, the United Arab Emirates, and Oman. Some unknown countries like Western Samoa, Vanuatu, Burkina Faso, and East Timor are also on the list of export destinations. Apart from this, there are well-known countries like the USA, UK, Italy, Japan. How did this biscuit reach the people of so many countries? Ahsan Khan Chowdhury, chairman and chief executive of Pran-RFL Group, said that we are constantly trying to find out how to export new products to the markets of different countries. As part of that, we have made Patata Biscuits. These biscuits are being exported to many countries of the world. Potato produced in our country is being used as the main raw material of this biscuit. Patata may be like a biscuit to some, but to others, it is more like chips. As the people of Assam first took it as chips. Indeed it is. If you take it in your mouth like a biscuit, you will get the taste of chips. If you think of chips again, you will think of the taste of biscuits. It's like a combination of chips and biscuits. According to the data of the National Board of Revenue (NBR), Bangladesh exported biscuits, bread, pastries, cakes, and wafers worth 11.17 million dollars in the last financial year. Out of this, the export of Patata biscuits was 20 percent or 2 crore 28 million dollars. With this one brand of biscuits, Pran-RFL has ranked at the top among 120 biscuit-wafer exporters. Finally, what do people around the world want? If a simple answer to this difficult question can be created, then success can be as varied as Patata biscuits. –Editor (According to an online information)


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