PROGRAM OVERVIEW
Creating an integrated and cohesive marketing strategy has many moving parts, and every marketing decision has implications on the overall marketing plan. For example, how can you efficiently allocate your company’s limited resources with confidence across multiple functions related to your marketing plan?
During this four-day interactive online program, Scott Downey and Justin Funk will use a blend of pre-recorded videos and live sessions to help you develop a more strategic approach to marketing, build marketing models with measurable results and integrate variables that meet both the marketing and financial objectives of your agribusiness. Videos will provide a foundational understanding of topics to be discussed during the live sessions, and you’ll have the opportunity to directly interact with fellow participants and faculty through online group discussions and activities.
This program is especially beneficial for marketing managers, directors and related roles that are responsible for or have responsibilities similar to developing or implementing marketing strategies for their agribusinesses and field team members.
For questions about this program or more information on who should participate, please contact Betty Jones-Bliss at bettyso@purdue.edu or (217) 549-2883. View details.
Source: Online/KSU
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