Givaudan announces the launch of Myromi™, a patent-pending handheld aroma delivery device controlled via smartphone. The technology facilitates real-time engagement, enabling users to create new aroma profiles while collecting valuable consumer feedback through a customised digital interface.
“Myromi™ adds to our growing suite of digital tools for collaborating with customers to speed up product development. Once connected, users can explore saved aroma profiles, create new blends, leave comments, enter liking scores and fill out surveys. These capabilities eliminate much of the guesswork involved in formulation. From quickly determining product development direction to landing on the right flavour profile, the device is already delivering results,” said Fabio Campanile, Global Head of Science & Technology, Givaudan Taste & Wellbeing.
Traditional methods of gathering consumer feedback can be costly and slow, leading to development delays and reduced chances of success. Myromi™ tackles some of the biggest challenges faced by product developers through:
Instant feedback
Myromi™ enables users to capture real-time reactions from customers and consumers. Aromas can be blended and adjusted on the spot through the easy-to-use interface.
Simplified flavour concept development
With up to eight flavour channels, Myromi™ aromas can be mixed and matched effortlessly. This means different combinations can be tested in real-time, speeding up the development process.
Shared vocabulary
Myromi™ can be used to help consumers and formulators understand what terminology to use when describing a flavour profile, making feedback easier to interpret.
Portability and accessibility
Myromi™ is lightweight and portable, allowing it to be used anywhere — in the lab, office, or on the road.
Cost-effective co-creation
Myromi™ offers an easy and affordable way to involve audiences in co-creation, ensuring valuable insights are gained efficiently.
Throughout 2025, the technology will gradually be rolled out within Givaudan for customer use. With Myromi™, Givaudan is committed to helping customers create food experiences that resonate with their consumers. By increasing engagement throughout the product development process, this innovative device empowers creators to co-create flavours that accurately reflect ever-evolving consumer desires.
Learn more about the device in this short video.
Source: Email/GFMM
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