VIV Select China 2024 brought the worldwide Livestock community together for its 16th edition from the 5th to the 7th of September at the Nanjing International Exhibition Centre (NIEC). Over 400 renowned companies and brands showcased their innovative products and advanced technologies to a total attendance of 33,358 visitors, which exceeded the initial estimates. This year’s edition witnessed a surge in overseas visitor numbers, which reached 5,423, coming from 67 different countries. Furthermore, a total of 79 visitor delegations from the Philippines, Vietnam, India, South Korea, Japan, Spain, Turkey, and other countries and regions held in-depth dialogues with on-site exhibitors to discuss potential cooperation opportunities. The surge in the number of international visitors has profoundly promoted exchange, cooperation, and innovation on an international scale. This also marks that VIV SELECT CHINA has become an important window for China's animal husbandry industry in foreign trade.
Big Dutchman, CHEILBIO, DAWOON, DAMLY, MPOC, BRITZ, ExcelVite, DuraPlas LP, AYTAV, Farmavet, SeaQ, Eurofeed, Promois, Big Herdasman, GUANGZHOU GUANGXING, Little Giant, FAMSUN, ZHENGCHANG, Ruisheng Group, Bestzyme, New-line, QILU ANIMAL HEALTH, KEXING PHARMACEUTICAL, LIFECOME BIOCHEMISTRY, LUXI ANIMAL MEDICINE and other well-known domestic and international companies made a grand appearance at the exhibition.
VIV Select China 2024 Links to Global Markets Through Hosted Buyer Programme
VIV Select China 2024 has attracted buyers from Southeast Asia, South Asia, the Middle East, Europe, and North America by upgrading the Host Buyer Program service and uniting them in a face-to-face business matching event called ‘V-Match’ to promote international cooperation for mutual benefits. A total of 238 exhibitor representatives participated in V-Match and 298 matches were made.
A Hosted Buyer from Malaysia said “This is my first time to participate in this kind of matchmaking where exhibitors come to find buyers, which greatly improves our efficiency and allows us to quickly find the products we need in a short period of time, which brings new opportunities for our business development. Meanwhile, the ‘V-Match’ was well organised and made the whole process vibrant and interactive, enabling us to build trust and friendships with potential partners more easily. Hope we can continue to participate next year.”
VIV Select China 2024 Conference, Bringing Cutting-Edge Trends and Promoting Industry Development
In addition to expanding the range of products and services on display, VIV Select China 2024 also hosted a series of conferences focusing on trending content such as technological innovations, animal welfare, green and low carbon, energy saving and efficiency, food safety and processing, digital intelligence, production management, etc., which provided a space for industry experts and visitors to exchange valuable insights. Among them, the most notable was the VIV International Summit. The VIV International Summit is centered around international market opportunities and green development transition, with segmented topics in poultry and feed, featuring renowned industry speakers from WVEPAH, FAVA, VVA, PVMA, and others to share their insights.
At the venue of the 2024 Jiangsu Livestock Industry High-Quality Development Forum, the organisers of VIV SELECT CHINA signed a 2025 strategic cooperation agreement with the Jiangsu Feed Industry Association, which aims to introduce international advanced animal husbandry technology, management concepts, and environmental protection standards, promote the transformation, upgrading and green development of the livestock industry in China, and enhance the international vision and competitiveness of enterprises.
“Guangzhou Guangxing Group has been participating in every VIV exhibition held in China since 2000. We highly recognize the platform VIV has provided in China, where we can meet new and old friends at every exhibition. It plays an important role in expanding and consolidating the international market for our company. This year, we are delighted to see that more new clients from various countries and regions have come to China. This also strengthened our confidence in exploring more international markets. We will expand our investment in VIV Select China in 2025. We wish the VIV in China project will get better and better!” – said William Lai, Chairman, Guangzhou Guangxing Group.
VIV Select China will return at the Nanjing International Exhibition Centre (NIEC) again from September 10 to 12, 2025.
About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands, and only 30 minutes from Amsterdam.
The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agri-food sector, focusing on the organization of worldwide industry events such as VIV, AgriBITs, and Horti Agri Next. For more information, visit www.vnueurope.com
About Globus Events | GLOBUS Events (formerly known as VNU Exhibitions Asia) is one of the first exhibition organizers to establish its presence in China and has been a leader in the industry for over three decades. Through the commitment of a team of 150 professional employees, it organizes over 20 local and international leading exhibitions and conferences each year, in a total exhibiting space of over 1,000,000 sqm. Headquartered in Shanghai, it has operations in different cities across China and abroad, such as Bangkok, Beijing, Guangzhou, Shenzhen, etc. The company is a member of the Global Association of the Exhibition Industry (UFI) and the "Level A Qualification Unit" of the Shanghai Convention & Exhibition Industries Association (SCEIA). In February 2024, GLOBUS Events became part of Advent International portfolio, one of the world’s largest private equity investors. For more information, visit www.globusevents.com
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