Story: Importance of Agricultural Technology Fair in Agriculture based Bangladesh

An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World's fairs. Exhibitions can include many things such as art in both major museums and smaller galleries, interpretive exhibitions, natural history museums and history museums, and also varieties such as more commercially focused exhibitions and trade fairs.

Commercial exhibitions, generally called trade fairs, trade shows or expos, are usually organized so that organizations in a specific interest or industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press.

Trade fairs, conferences, business events, economic forums and exhibitions can be defined as a sophisticated platform for conducting business on a national and international scale. With the whole marketplace at your fingertips, it's more than just a marketing tool. As a source of latest market information, the fair can meet the needs of buyers / consumers in a centralized way. It provides an excellent opportunity to evaluate feedback from clients and determine market potential, conduct research and evaluate competition, identify new agents and distributors, develop business structures and initiate joint ventures and project partnerships.

Stakeholders said the exhibition provides a unique networking platform for both domestic and foreign participants. They assist in the promotion, marketing and promotion efforts of the participating organizations. Exhibitions lead to joint ventures, tie-ups and they also help bring investment to the country. As a reliable medium for exchanging information, exhibitions are recognized worldwide today as a suitable medium for doing business.

The current economic downturn is the ideal time for the industry to show its presence on the exhibition floor. Because, the industry is much more in its position of strength, power and strength. Indeed, in difficult market conditions, it is becoming increasingly important for all businesses to show greater visibility, stronger originality, and continuity of business. The fair platform is an ideal place for exhibitors to nurture trust and confidence across the supply chain.

Exhibitions and conferences bring all potential buyers to a single platform where they have access to all products and technologies. The tools of the exhibition industry such as live displays, product launches, product touch and feel, networking opportunities, etc. play a huge role in the international marketing of products. They provide an excellent opportunity to evaluate feedback from clients and determine market potential, conduct research and evaluate competition, identify new agents and distributors, develop business structures and start joint ventures and project partnerships.

Among other benefits, fairs provide face-to-face meeting points for businesses and individuals, which are seen as a perfect way to achieve business objectives. The scope of the exhibition became even more important. This is because face-to-face meetings with the target audience allow businesses to personally meet new buyers and renew their contracts with existing buyers.

Bangladesh is an agriculturally populous country. New technologies are being used in the agriculture of Bangladesh. The use of agro-technology to increase agricultural production, reduce costs is now universally admired. Therefore, the use of technology in agriculture in Bangladesh is undeniable. Therefore, it is time to hold regular international fairs or exhibitions of agricultural technology in Bangladesh. The role of trade fairs and exhibitions will be an important factor in the future, as the density of the whole world is closely fixed on the soil of Bangladesh and the huge potential it offers in terms of trade and commerce. -Editor