How to Effectively "Sell" a Safety Culture

[caption id="attachment_5759" align="aligncenter" width="1014"] On inset (from left): □ Amy Cornell, President, Agribusiness Council of Indiana. □ Sam Goldberg, Producer, Silo. □ Camille Grade, Chief Market Officer, Bushel[/caption]

We're all selling safety, but is anybody buying?

Safety is crucially important to the ag industry, but core messages often fail to land with the intended audience. Why is that? How can we “sell” safety more effectively? During CEC 2020 join our panel of professionals from the agribusiness, technology, and film industries as they present the most recent ways their organizations have attempted to sell safety. Amy, Sam, Camille, and Jess McCluer, NGFA's vice president of safety & regulatory affairs, will focus on their successes and challenges and offer best practices to help guide your organization's safety messaging efforts. Suggested Advance Viewing Please watch Silo, produced by panelist Sam Goldberg, for relevant background information.  Silo, a feature film released in 2019 about a grain bin entrapment in a small town, is available free of charge to all CEC attendees. Thanks to our generous sponsor, GROWMARK. Silo will be located in the CEC Content Library starting one week before CEC begins. LEARN MORE & REGISTER >> Source: Email/SZK