Givaudan, the global leader in taste and wellbeing, has announced the results of an open-label clinical study conducted with Michigan State University (MSU) and PitFit Inc., a premier training facility for professional racecar drivers in Indianapolis, Indiana, U.S. The study used state-of-the-art tools to, in part, assess the impact of Cereboost™, Givaudan’s patented American ginseng extract, on the drivers’ reaction time.
Notable improvements in driving performance with CereboostTM
The study revealed notable improvements in driving performance among drivers who took CereboostTM for two weeks, including a significant reduction in the fastest lap time (3 seconds) and significantly faster throttle application on corners.
After taking Cereboost, TM participating drivers also reported in a subjective questionnaire feeling positive effects:
* 94% agreed that Cereboost™ effectively enhanced their focus
* 91% perceived the effects faster than other products they have tried in the past
Jim Leo, CEO of PitFit, commented: “As the industry leader in human performance coaching for motorsports, PitFit has always taken a proactive approach to researching anything that might improve our clients' performance. Given our strong interest in supporting drivers’ performance, we began exploring research on nutritional supplements that could assist us in our quest. CereboostTM was an obvious choice, as it’s backed by peer-reviewed research to support attention and focus.”
Cereboost™: think faster, perform better
“Working with Michigan State University and PitFit gave us the opportunity to evaluate the real-world benefits of an already clinically studied ingredient and understand how athlete drivers perceived its effect, getting us closer to understanding consumer perception,” said Romain Le Cozannet, Mind & Energy Category Technical Leader at Givaudan Taste & Wellbeing.
Full results of the new study are available here, and all the CereboostTM clinical studies in one review here.
Please find images and a video for editorial use here.
Source: Email/GFMM
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